| Who really makes money
when you lease a new car or truck?
We’ve all seen
the ads: “0% Financing”, “Nothing Down”
or even “Drive a New Jaguar for only $500.00 per month”.
Sounds too good to be true - doesn’t it? Well the Sidebar
has discovered that it usually is. To see how it all works, let’s
follow “Joe Buyer” as he travels the treacherous road
called automotive financing.
Mr. Buyer had spent weeks
looking for a new vehicle to buy. He was interested in a new sport
utility vehicle. He’d looked at Durangos, Blazers, Expeditions,
and even the Montero. After hours of searching for just the right
car, he settled on a GMC Yukon.
Joe now needed to be
ready for the next step, called “the sales process”.
He considered himself smart, having a college degree and years of
work experience in the aerospace industry. He was also approaching
retirement and did not want the burden of monthly payments. So he
jumped on the Internet and researched the best price for the Yukon
with various desired options available.
Armed with this research,
Joe called his local GMC dealer and asked if they could make a deal
at $500.00 over the manufacturer’s invoice. The friendly salesman
on the other end of the line, “Sammy Slick”, replies,
“That sounds like something we can work with”. (This
is lie number one.) Then, like Monty Hall on “Let’s
Make A Deal”, Sammy Slick barks, “Come on down!”
Joe Buyer travels to
the dealership and, after meeting with Mr. Slick, settles on a Yukon
with all of his desired options. The window sticker says $36,995.00.
Joe then asks to see the manufacturers invoice. “It’s
not available,” says Sammy, (lie number 2) “but we can
figure out the invoice because the markup on the Yukon is only $2,500.00”.
So if we deduct $2,000.00 from the window sticker we will be at
the price you want.” (lie number 3). Joe Buyer agrees to this.
Now comes the “close”.
Mr. Slick takes Joe Buyer
into the sales office and prepares a credit application. This puzzles
Buyer, who wants to pay cash. Slick says that it is “required
on all transactions”. (lie number 4) He then disappears for
several minutes and returns with “Charlie Closer”. Charlie
says to Joe, “Mr. Buyer, you have excellent credit”,
waving a copy of Joe’s credit report. “We have several
programs that will save you money.” (lie number 5) Dismissing
Buyer’s protests that he wants to pay cash, Closer launches
into the “sales pitch”. After 15-20 minutes, Joe Buyer
is “convinced” that the program will save him money
and agrees to sign on the dotted line. (There are a number of tricks
in the lease contract that we won’t go into at this time.)
So the burning question
is: why would the dealership go to such extremes to NOT sell a Yukon
for cash? And the simple reason is because in cash transactions
the dealer losses money. If the dealer can get you to sign a finance
contract the dealer makes money - not just on the sale of the vehicle,
but on the sale of the contract to the bank. And, if the dealer
can get your signature on a lease contract, the dealer can make
even more money. Why? Because the dealer may write a contract with
you for 10 or 12 or even 20% interest, and even if you have good
credit. The dealer then simply sells the contract to the bank or
finance company for a better rate and pockets the difference in
the interest spread.
As an example, on one
recent transaction involving a $24,800.00 car loan that Sidebar
learned of, the contract was written at 12.9%. Over the life of
the loan that’s $12,989.00 in interest. The buyer was repeatedly
assured that this was the best rate he qualified for based on his
credit. The dealer then turned around, that afternoon, and based
upon the Buyer’s excellent credit, sold the contract to a
bank for 10.9%. The bank wired the money to the dealer the next
day, including almost $2,000.00 for the interest spread. Was the
buyer told that the bank would loan him the money at 10.9%? NO!
Was the buyer told that the dealer was using his credit to make
a fast 2% profit? Again the answer is NO! Had the buyer known that
he qualified for the 10.9% financing would he have asked for the
10.9% rate? You bet he would have. Over the life of the loan that
2% interest equaled about 4 extra car payments the buyer had to
pay. All of that for an extra profit by the dealer that was never
disclosed to the buyer!
But wait -- there is
even bigger incentive for the dealer to push a “lease”
on the customer. When the dealer writes a lease contract, the “agreed
value” of the car is not limited to the price negotiated between
the buyer and the dealer. In fact, most buyers do not notice that
the lease contains an agreed value. However, it is the so-called
agreed value that determines the “lease payments”. Furthermore,
it is the agreed value, when calculated with other figures, that
determines the rate that the bank pays the dealer for the contract.
In fact, many banks will allow the “agreed value” to
be as much as 125% of the “Manufacturer’s Suggested
Retail Price”. Therefore, a vehicle with a window sticker
at $24.000.00 could have an agreed value on a lease of as much as
$30.000.00. That’s another $6,000.00 profit for the dealer.
In one recent transaction
the dealer advertised a used pickup in a local paper for $16,735.00.
A buyer appeared with $8,500.00 as a cash down payment, and walked
out of the dealership with a LEASE containing an agreed value of
$29,705.00. That was a whopping $13,000.00 mark-up over the ad price
and more than $7,000.00 over the Kelly “Blue Book” for
the vehicle! In addition, the cash-down payment disappeared so that
at the lease end the buyer was required to pay $14,000 for the truck.
What happened to the $8,500.00? The dealer ‘swallowed’
it in the transaction (i.e., it literally ‘disappeared’
as through some demonic magic, i.e., it quite simply was never mentioned
in the lease transaction). This is a blatant fraud.
A nationally recognized
automotive finance expert, David Stivers, informed Sidebar that
the Federal Trade Commission, in the mid 1990’s, began advising
dealers that leases where the cash down-payment exceeds 25% of the
vehicle’s value are not true leases. Therefore, it is to the
dealer’s advantage to swallow the down payment. This not only
increases the “up front” money the dealer pockets, but
also increases the amount due on the contract so that the dealer
can recover more from the finance company when the contract is sold.
When you are in the market
for a new car or truck if the deal sounds too good to be true -
- - then it probably is. If the deal sounds too confusing --- ask
for a written copy of the proposed deal, take it home and try to
decipher it in the comfort of your home. If the dealer refuses to
give you a copy then RUN, don’t walk, as fast you can because
that dealer is out to rob you of your money.
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